Businesswoman Leslie Jacobs to launch ad blitz in New Orleans mayoral race

Supporters of businesswoman Leslie Jacobs hinted last week that her entry into the mayor's race would be a bit unconventional.

Jacobs will make good on that prediction Wednesday when she rolls out a saturation television buy and a multimedia Web site featuring all manner of Internet campaigning, from Facebook to Twitter to blog blasts.

Jacobs spokeswomanCheron Brylski said the heavy dose of TV advertising and social networking will take the place of the traditional kickoff in a hotel ballroom packed with family and friends.

Nola.com

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