NEW ORLEANS, Jul 01, 2010 (BUSINESS WIRE) -- Local youth participating in New Orleans' Wilderness Program have 40,000 reasons to be happier this summer. The Coca-Cola Company, the presenting sponsor of the ESSENCE Music Festival, donated $40,000 to the Friends of the New Orleans Recreation Department (NORD), to benefit this youth outdoor adventure program. The donation recognizes the 40th anniversary of ESSENCE Magazine, which is being celebrated during this year's Festival.
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