More than two dozen representatives from the local tourism industry stood together Tuesday to unveil an ambitious plan to reinvigorate the city's hospitality industry.
The proposal, the result of a months-long study conducted by Boston Consulting Group, calls for the industry to consolidate its governance, invest more money in marketing and capital improvements and focus on wooing a younger demographic. The results are intended to serve as a framework for a long-term, comprehensive plan of operation for the tourism industry, which because it includes such a wide breadth of businesses, from major chain hotels to tiny French Quarter shops, has never had a single vision for growth.
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