Abita launches S.O.S. pilsner to aid Gulf Coast

n July, Abita will ship 120,000 bottles of its new pilsner across the country emblazoned with an urgent message: S.O.S., or Save Our Coast. For each 22-ounce bottle of S.O.S. sold, the north coast brewery will donate $0.75 to restore the Gulf Coast and support the men and women affected by the BP oil disaster.



The beer is an unfiltered weizen pils with a high, 7% alcohol content. It’s a new recipe and part of Abita’s “big beer” series of stronger brews, like Andygator and Abbey Ale, sold only in large “bomber” bottles.



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