Dita Von Teese and Cointreau Turn Up the Heat at Tales of the Cocktail

Cointreau Muse to Open World’s Leading Cocktail Festival with Seductive “Be Cointreauversial” Performance at The House of Blues

New Orleans, LA (June 2010) – Cointreau and Dita Von Teese are bringing a taste of Hollywood glamour to Tales of the Cocktail!  The French spirits brand will host the opening performance for the famed cocktail festival with Dita Von Teese performing her sultry “Be Cointreauversial” burlesque act as well as other notable performances at The House of Blues.  For the first time ever, New Orleans natives and cocktail enthusiasts will experience Dita’s mesmerizing “Be Cointreauversial” performance, as well as her signature cocktail, the Cointreau Teese, and other classic cocktails such as the Cointreau Cosmopolitan and Cointreau Original Margarita.

While Dita Von Teese has served as muse and International Brand Ambassadress for Cointreau since 2007, this is the first time that the burlesque beauty will perform the “Be Cointreauversial” show in New Orleans, and there is no better moment than the opening of Tales of the Cocktail.  An International style icon, Dita Von Teese will bring a new level of style and glamour to the country’s leading cocktail celebration.  Itself the birthplace of burlesque, New Orleans, or more specifically, the French Quarter is the ideal location for the raven-haired beauty’s ”Be Cointreauversial” debut, and The House of Blues is the perfect venue to host this Cointreauversial performance.

"I'm very excited to bring my "Be Cointreauversial" burlesque show to New Orleans for Tales of a Cocktail,” says Dita Von Teese, “New Orleans has a rich history in burlesque... it's a unique and sensual city that I've always loved, so I'm thrilled to make a return at last with the New Orleans' debut of one of my favorite shows!"

On Monday, July 19th and Tuesday, July 20th, Dita Von Teese will take New Orleans by storm with her thrilling “Be Cointreauversial” performance.  Guests will enjoy Cointreau cocktails and wait in anticipation while being treated to a bevy of special guests, including Mr. Murray Hill, priming them for Dita Von Teese’s arrival.  Following the opening performances, attendees will be wowed as Dita Von Teese bathes in a life size Cointreau glass, embellished with Swarovski crystals.  Dita Von Teese’s extraordinary performance will certainly set the bar high for the rest of the week’s events at Tales of the Cocktail.

Dita Von Teese displays a certain irreverence, spiritedness and je-ne-sais-quoi that exemplify Cointreau’s “Be Cointreauversial” brand mantra. The paradoxes inherent in Cointreau: a soft edge that clouds upon contact with ice; a delicate taste that explodes in the mouth, followed by a well-tempered tone also reflect a spirit with “Cointreauversial” character.

“We’re ecstatic that Cointreau will be bringing Dita Von Teese’s “Be Cointreauversial” performance to Tales of the Cocktail this year,” says Ann Tuennerman, Founder of Tales of the Cocktail, “Her performance will be the perfect beginning to what is sure to be an exciting week; and what better way to start the festivities than with Cointreau cocktails?”

Dita Von Teese will be performing at the House of Blues, located at 225 Decatur Street in New Orleans, LA, on July 19^th and July 20^th.  The doors will open at 8pm, with the performances beginning at 9pm each evening.  Tickets will be available for purchase at 10am CST on Friday, June 19^th atwww.ticketmaster.com, www.livenation.com, www.houseofblues.com, and at the House of Blues box office.  The House of Blues box office may also be reached at 504-310-4999.

Press Release